Blushhour isn’t your classic beauty brand — and that’s exactly the point. With a bold mix of beauty services, cosmetic products, and a professional academy, the brand moves confidently between elegance and edge.
After a full rebranding, we developed a visual concept that breaks conventions. Inspired by high fashion but driven by creative freedom, we moved away from sterile white backgrounds and leaned into something rawer, louder, and more expressive.
The result: a brand film that blends fast cuts, abstract visuals, and campaign visuals with a golden luxury tone with a bold, “fucked-up” aesthetic. Blushhour’s world doesn’t fit in the usual frames — and our visuals were built to reflect exactly that.
Incorporating the backstage into the brand visuals wasn’t an afterthought — it was a statement. It reveals the hands, tools, and intensity behind every look. This raw perspective perfectly complements Blushhour’s edgy luxury vibe, adding dimension and authenticity to the final aesthetic.
Beauty isn’t just what’s seen — it’s everything that leads up to it.
By blending high-gloss elegance with raw backstage energy, we shaped a brand experience that speaks louder than words — and lasts longer than trends.
