For Frechener Hof, a historic hotel located in a building dating back to 1904, we developed a completely new visual identity to accompany its renovation and repositioning. The goal was clear: create an image that reflects both the charm and heritage of the location while introducing a fresh, modern sense of elegance and clarity.
Inspired by the timeless aesthetic of the ‚Old Money‘ style, we shaped a visual language that balances vintage charm with contemporary minimalism. This concept was realized in the image video and the new photo production for the website. By guiding a model through various carefully selected locations inside the hotel, we brought the unique architecture, the redesigned rooms, and the special atmosphere of Frechener Hof to life — capturing moments of calm, exclusivity, and understated luxury.
The hotel’s in-house restaurant received a distinct visual treatment to underline its premium positioning. Using a darker, moody light setup and reduced backgrounds, we staged the signature dishes in a way that draws full attention to their craftsmanship, precision, and quality.
The result: a luxurious, high-end atmosphere that reflects the excellence of the cuisine and elevates the restaurant’s presence within the overall brand concept.
